Understanding Mystery Shopping
Mystery shopping is gaining popularity in more ways than you can ever imagine. For sure, you want to be earning money to stay in hotels, go to banks, to eat out, and to shop, right? This is why mystery shopping has come to exist. However, there is more to mystery shopping than just that.
For a long time, mystery shoppers go to companies to act as a spy on these companies and their employees. They are often instructed to act in a way that would put employees in a bad mood so they would react unfavorably. This is not the only thing that mystery shoppers get to do. Currently, mystery shopping is conducted as a way of researching the market. It is done to observe the quality of customer services as well as how the employees of a company are able to follow their rules. Companies are able to assess their employees as well when it comes to conducting their official duties.
Mystery shopping is no longer something new for a lot of employees that they have come to accept. This is one of the reasons why employees are doing their best to provide the essential feedback that their companies require. Thus, present-day mystery shoppers are no longer required to put employees in stressful situations that would lead them to act irresponsibly. Understanding mystery shopping is a key requirement before you decide to hire a secret shopper.
There are a lot of misconceptions when it comes to mystery shopping. From the name itself, a lot of people assume that mystery shopping is full of deception. This misconception may be a result of the use of false feedback as well as amateur mystery shoppers that not a lot of companies are happy about. A lot of companies also fail to accept the use of punishment for employees who were not acting like how they should.
But then, in the present, the whole mystery shopping concept has shifted. There is an improvement in image with its being able to aid HR officers in knowing the shortfalls of the subordinates, assessing the level of customer services of the employees and the company as a whole, and in building strategies for the future.
The existence of mystery shopper companies is one of the reasons why mystery shopping has gone professional. It is the job of a mystery shopper company to choose their mystery shoppers. For every mystery shopping trip, the mystery shopper company will do advance planning so that a good scenario is created that will allow the mystery shoppers to provide the most adequate feedback. The effectiveness of mystery shopping has led the Market Research Society to recognize this method. This organization has created a code of conduct that will enhance the mystery shopping experience on both the recruiting companies and mystery shoppers to get the best results.