Guidelines for Creating a Landing Page
Landing pages allow you to capture content information from hopeful clients. This can be done by emailing the clients who are more effective and cheaper. Landing pages tend to capture this information by using forms. This explains why most landing pages have an interface with fewer distractions and a straight forward nature that will direct users toward filling out the necessary forms. There are several tips to adhere to when designing a landing page. You can read more about what to consider and what to ignore when designing a landing page here.
When creating a landing page, it is vital to maintaining focus. You should limit text usage on your landing text as it may destruct your visitor from filling out the intended form. Most of your prospective leaders will rush through the text just reading the critical information no matter how convincing your copy may be. The key text should be defined more by font size, color, and layout. Targeted landing pages are beneficial as your copy can tap into the expressed need of the consumer. A more customized landing page is more likely to speak directly to a visitor using its content. Using headings and subheadings should capture the attention of visitors as they often address interests, concerns and pain points of your visitors.
Branding your page preferably using a logo is an excellent way to boost the confidence of your visitors in their place in cyberspace and improve your business recognition. You could give your visitors a much-needed confidence boost by consistently having your logo in the same place across all your landing pages.
The landing website should be clean and have no destructions. A cleaner and more simple design is more effective if your goal is conversion. You are advised to limit the usage of images no matter how appealing they may be as this will often distract the visitors from filling out the form which is the main objective. A landing page that uses more images tends to load much slower which is a put to some visitors who are not willing to spare a few more minutes waiting for the page to load.
Formatting, like branding, is an essential part of your landing page. A consistent and more straightforward format enables your visitors to browse your landing page much more easily. Using a natural font transition from title to headline to subheads is more advisable. You can keep your form front and center by using call-out boxes.
Most people visiting your landing page will want to get assurances that they are dealing with a credible brand that can be trusted with the information they provide. You can add social proof including social media comments from past customers who have been pleased with your services to your landing page.