Should You Go for Google or Baidu?
It’s without a doubt that Google is the widely used and most popular search engine in the globe. Google on the other hand is providing global results and this is not a good thing for business that is targeting the local market. This is true most especially if you are running an online business in China, for there you might want to try to learn their local search engine provider which is Baidu.
SEO in China is using Baidu, which is the most reliable and better option depending on what products or services you are planning to market. You have to accept the fact that in their country, Google isn’t the most preferred search engine but, Baidu. The popularity that this local search engine has is growing by the day and if your site has anything to do with countries in SEA, then you can literally take advantage of Baidu.
Yes it is true that Google is operating on a global scale and can be used even in China but the thing is, most regions still rely on Baidu. What is meant by this is that, you can get better chances to reach more clients in a local area by using the said search engine. If you plan to use PPC marketing, then this option will be more practical as marketing strategy with Baidu. The reason for this is fairly simple and straightforward, it promotes the influx of traffic to the website.
You on the other hand need to know that it is important to do your homework before making the transition from Google to Baidu. SEO experts in China will certainly help a lot in figuring out what search engine is perfect for your website. There’s a chance that you’ll need to use Google for your business but you’re lucky if your page can do well with these search engines. It is important for any web owner to search for an SEO marketing in China that is respected and reputable as they will be the one to assist in analyzing the needs of your page. There are so many things that need to be considered before you opt for any SEO strategy in China.
Of course, it is imperative to make sure that you have acquired the right market to develop your site. You might just be wasting your time and money if you haven’t. If you will hire expert SEO in China, they will help your online business to grow, just make sure that they will be handling as well the Chinese censorship. This ensures that your page will get the most exposure and many Chinese folks will be able to visit your page.